Survey & research glossary
Plain-language definitions for the terms you'll run into designing and analyzing surveys.
Panel
A pre-recruited group of people who agree to take surveys on an ongoing basis, often used for longitudinal or repeated research.
Passive
In an NPS question, a respondent who scores 7-8 - satisfied but not enthusiastic enough to actively promote you.
Learn morePiping
Automatically inserting a respondent's earlier answer into the text of a later question, so a survey can reference their own previous input.
Population
The entire group you want to draw conclusions about, whether or not you actually survey every member of it - for example, "all customers" or "all employees."
Promoter
In an NPS question, a respondent who scores 9-10, indicating strong loyalty and a high likelihood of recommending you to others.
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