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Glossary

Survey & research glossary

Plain-language definitions for the terms you'll run into designing and analyzing surveys.

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Detractor

In an NPS question, a respondent who scores 0-6, indicating they are unlikely to recommend and may actively discourage others.

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Drop-off

Respondents who start a survey but abandon it before reaching the end, often concentrated at a specific question that's too long, sensitive, or confusing.

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