Pricing Research (Van Westendorp)
The four Van Westendorp price-sensitivity questions plus plan preference, for pricing and packaging decisions.
6 questions
Number
Required
1. At what monthly price would this be so expensive that you would not consider it?
Number
Required
2. At what price would it start to seem expensive, but still worth considering?
Number
Required
3. At what price would it feel like a bargain?
Number
Required
4. At what price would it be so cheap that you would question its quality?
Single choice
5. Which plan would you most likely choose?
- Starter
- Professional
- Business
- Enterprise
Long text
6. What would make this worth paying more for?