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Win-Loss Analysis

Understand why deals are won or lost: decision factors, competitors and the buying experience.

6 questions

Single choice

1. What did your organization decide?

  • Chose us
  • Chose a competitor
  • Kept the current solution
  • Postponed the decision
Required
Multiple choice

2. Which factors mattered most in the decision?

  • Price
  • Features
  • Ease of use
  • Integrations
  • Security & compliance
  • Vendor reputation
  • Sales experience
  • Support
Ranking

3. Rank these by importance to your decision

  • Price
  • Product fit
  • Implementation effort
  • Relationship with the vendor
Rating (1-5)

4. How satisfied were you with our sales process?

Short text

5. Which other vendors did you evaluate?

Long text

6. What was the deciding factor?

Use this template