Interviews, focus groups, diaries, and qualitative evidence in the same research workspace
Capture rich conversations, media, and participant diaries; transcribe and translate; code themes; build highlight reels; and preserve original evidence beside every synthesis.
New customer onboarding IDIs
18 / 24 interviews complete
Depth interviews
1:1 moderated video or audio interviews with notes, bookmarks, consent, and transcripts.
Focus groups
Moderator controls, client backroom, private observer notes, speaker labeling, and highlight marking.
Diary studies
Scheduled prompts over days or weeks with text, photos, video, audio, and optional field metadata.
Coding Studio
AI-suggested and human-approved codes, codebooks, inter-coder review, and theme matrices.
Highlight reels
Build evidence reels from transcript moments and clips for stakeholder presentations.
Qualitative synthesis
Compare cohorts, identify themes and contradictions, and link every conclusion to supporting evidence.
Keep humans in control of interpretation
"Setup was easy, but connecting our CRM took three calls to support."
No codes applied yet.
AI synthesis should never hide the transcript
- Speaker-linked citations
- Original language + translated transcript
- AI code vs human-approved code state
- Contradictory evidence surfaced separately
- Searchable timestamps and media clips